Carlsberg is a Danish brewery that makes some of the best beer in the world. To attract customers, they needed to create a more interesting and eye-catching sign. That's why they decided to use their very own neon sign for their iconic pale lager. And, now, Carlsberg is one of the owners of a monumentable neon sign with a Guinness World Record for its lifespan!
Carlsberg is a worldwide beer brand with roughly 250 years of history. Carlsberg has won numerous awards, including the "Red Dot" design award in 2007 and the "Packaging Award" in 2008. Carlsberg employs over 10,000 people across the globe, and has a strong presence in over 50 countries.